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Step up to Serve

Join the California Men’s Service Challenge

IYT is proud to be a featured partner in Governor Newsom's bold initiative to recruit 10,000 young men as mentors, coaches, and leaders across California. 

Take the Challenge

Featured In

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Take Action

Invest in Service. Invest in Community.

The California Men’s Service Challenge (CAMSC) is empowering the next generation of young men.

If you’d like to support the CAMSC, please consider becoming a mentor, volunteering with IYT, or getting in touch to learn more about other exciting partnership opportunities.

Request Information

About CAMSC

  • The Challenge

    A mental health crisis among young men and boys prompted Governor Gavin Newsom to respond with a recent executive order and subsequent statewide initiative, the California Men’s Service Challenge (CAMSC).

  • The Goal

    Engage 10,000 young men to mentor, coach, and serve their communities through volunteer and mentorship opportunities over the next 12 months. IYT has been selected as a featured partner for this exciting statewide initiative.

  • The Impact

    Through service to their communities, they’ll gain valuable experience, create incredible bonds, and develop a deeper sense of purpose. Throughout 2026 IYT is doubling down on our efforts and launching new opportunities for engagement.

A group of men standing outdoors in front of a school gate, with one man speaking at a podium with an official seal, during a public event or press conference.

“Young men across California are struggling with disconnection, loneliness and a lack of direction. Through service, we can give them a sense of purpose and the opportunity to build careers while making a difference in their communities.”

—Josh Fryday, California State Chief Service Officer & Director of GO-Serve

Why Now

The importance of investing

A conversation with California’s Chief Service Officer, Josh Fryday, and IYT’s Co-Founder and CEO, Michael Lynch.

Watch on YouTube
A man in a gray suit and white shirt speaking into a microphone at an outdoor event, surrounded by a group of people, with trees and a building in the background.

“Mentorship is how young men transform isolation into connection and purpose…”

“At Improve Your Tomorrow we’ve seen that service and brotherhood are powerful antidotes to the loneliness so many boys face today.”

—Michael Lynch, CEO & Co-Founder of IYT

Two men engaged in conversation outdoors, with one wearing a black hoodie and backpack, and the other in a navy blazer with a maroon shirt, near a wall and bushes.

“That’s why we strongly support the California Men’s Service Challenge.”

“When young men are given the chance to be seen, be supported and serve their communities, they not only change their own lives — they help shape the future of our society.”

—Michael Lynch, CEO & Co-Founder of IYT

Take Action

See Media Mentions
Become a Mentor
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